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ITEC 242 (Barr) Business Plan Project  

This guide will help you locate useful information resources to complete your business plan.
Last Updated: Aug 12, 2015 URL: Print Guide RSS Updates

Market & Industry Research Print Page

Useful Databases and Guides

  • Small Business Reference Center
    -Includes MarketLine industry profiles: identifies market size, competitive landscape and provides forecast data of market performance.
    -Detailed statistical reports by NAICS code.
    -Offers full-text periodicals and reports, sample business plans, U.S. tax forms, videos and reference books.
  • Mintel Reports Database
    Registration with USC email is required for first use and login during subsequent use
    *Industry reports--narrowed to specifics within industry and geography; give breakdown of market issues, drivers, strengths & weaknesses
    *Market data--channels to market, segment performance, consumer usage & barriers, and more
    *Company Profiles (limited information)
  • IBISWorld
    Great US and China coverage; Search by company or industry
    *Industry Market Research contain:
    -Competitive Landscape--Market share, key success factors, etc.
    -Consumer Demographics

    *Market Research Reports
  • Factiva
    Use the Companies/Markets tab to find sub-categories for Industry information and market charting tools
    *Contains major news and trade publications, including Wall Street Journal
  • Passport  
    *Industry, Consumer and Country data
    INDUSTRIES--use the Quick Analysis Finder to access Country reports, Company profiles, Global reports, Latest News all by industry
    COUNTRIES & CONSUMERS--view consumer trends, lifestyles, and other information (past & forecasted) by country
  • Hoover's Online
    From home page, select INDUSTRIES tab and use a keyword search or select "Browse Hoover's Industries"
    Contains great information for:
    *Industry growth
    *Top Companies
    *Trends and Opportunities
    *Business Challenges
    *Industry Indicators
    *Related Associations
    *Much more
  • Mergent Online
    *Industry Reports--Short summaries of current environment, industry profile, market trends and outlook, and country profiles
    FIND: Select Report Search tab at top-->select Industry Reports-->search by industry, country, or region
  • Gale Directory Library
    *Market Share Reporter*
    contains market share information for companies and brands
  • Business Source Complete
    Narrow your search by selecting "Industry Profile" under Publication Type in Advanced Search
    *Contains Barnes Reports, Marketline/Datamonitor Reports, Business Monitor Reports, among others (Note: you can also use these publications in your keyword searches)
  • Thomson One *Must use Internet Explorer browser*  
    *Must use Internet Explorer*
    INVESTEXT analyst reports, including Marketline (formerly Datamonitor), include Market Research Reports and Industry Profiles
    FIND: Select "Screening & Analysis" in left column-->Under Advanced Search, enter keywords or NAICS/SIC code-->type "Marketline" in Contributor box (Note: when you begin to type, Marketline options will appear)

Marketing Statistics

  • Marketing Statistics
    Provides resources for finding-
    *Consumer demographics
    *Market share, size & forecasts
    *Advertising stats & expenditures

Marketing Strategy

Internet Resources for Industry Research


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