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Journalism & Mass Communications: Home

This guide provides resources for research in Journalism & Mass Communications.

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Welcome

Welcome to the Journalism and Mass Communication library guide.  Here you will find information and resources relevant to many areas of mass communication.  Please feel free to contact me with any further questions or suggestions.

Recent Faculty Publications

Windels, K., & Mallia, K. L. (2015). How being female impacts learning and career growth in advertising creative departmentsEmployee Relations37(1), 122-140. doi:10.1108/ER-02-2014-0011 

McKeever, R. (2014). Thinking Outside the Medicine Cabinet: A Comparative Content Analysis of Direct-to-Consumer Advertisements for Prescription Drug Treatments. Health Marketing Quarterly, 31(4), 353-369. doi:10.1080/07359683.2014.966007

Malia, K. Women Now 11% of Ad Agency Creative Directors. Hooray? Media Report to Women, 42(4) Fall 2014, 24-22.

Pasek, J., Jang, S.M., Cobb, C.L., Dennis, J.M., Disogra, C. (2014). Can Marketing Data Aid Survey Research?Examining Accuracy and Completeness in Consumer-File Data. Public Opinion Quarterly, doi:10.1093/poq/nfu043.

Patel, S. J., & Weberling McKeever, B. (2014). Health nonprofits online: the use of frames and stewardship strategies to increase stakeholder involvementInternational Journal of Nonprofit and Voluntary Sector Marketing, 19(4), 224-238: doi:10.1002/nvsm.1507.

McKeever, R. (2014). Vicarious Experience: Experimentally Testing the Effects of Empathy for Media Characters with Severe Depression and the Intervening Role of Perceived Similarity. Health Communication, doi:10.1080/10410236.2014.921969. 

Foster, C., Tanner, A. H., Kim, S. H., & Kim, S. Y. (2014). National Conversations About the Costs of US Health Care A Content Analysis of Media Coverage, 1993-2010Science Communication36(5), 519-543: doi:10.1177/1075547014536882. 

Carpenter, S., Grant, A. E., & Hoag, A. (2014). Journalism Degree Motivations: The Development of a ScaleJournalism & Mass Communication Educator. doi:10.1177/1077695814551835

Carpenter, S., Hoag, A., Grant, A. E., & Bowe, B. J. (2014). An Examination of How Academic Advancement of US Journalism Students Relates to Their Degree Motivations, Values, and Technology Use. Journalism & Mass Communication Educator. doi:1077695814551834.

Ranta, J. (2014). Sports Center: Challenges and advice for new communicators from ESPNPublic Relations Tactics

Ranta, J. (2014). The 'accidental academic': Lifelong learning with South Carolina's Jeffrey A. RantaPublic Relations Tactics. 

Windels, Kasey, Karen L. Mallia, and Sheri J. Broyles. "Soft Skills: The Difference Between Leading And Leaving The Advertising Industry?.Journal Of Advertising Education 17.2 (2013): 17-27. 

Sisco, H., Pressgrove, G., & Collins, E. L. (2013). Paralleling the Practice: An Analysis of the Scholarly Literature in Nonprofit Public RelationsJournal Of Public Relations Research25(4), 282-306. doi:10.1080/1062726X.2013.806869

McKeever, B. (2013). From Awareness to Advocacy: Understanding Nonprofit Communication, Participation, and SupportJournal Of Public Relations Research25(4), 307-328. doi:10.1080/1062726X.2013.806868

Wei, R. (2013). Mobile media: Coming of age with a big splashMobile Media & Communication1(1), 50-56.

 

Subject Guide

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Brent Appling

Contact:
Research & Instruction
Thomas Cooper Library
applingm@mailbox.sc.edu
777-0994