Welcome to the Journalism and Mass Communication library guide. Here you will find information and resources relevant to many areas of mass communication. Please feel free to contact me with any further questions or suggestions.
Windels, K., & Mallia, K. L. (2015). How being female impacts learning and career growth in advertising creative departments. Employee Relations, 37(1), 122-140. doi:10.1108/ER-02-2014-0011
McKeever, R. (2014). Thinking Outside the Medicine Cabinet: A Comparative Content Analysis of Direct-to-Consumer Advertisements for Prescription Drug Treatments. Health Marketing Quarterly, 31(4), 353-369. doi:10.1080/07359683.2014.966007
Malia, K. Women Now 11% of Ad Agency Creative Directors. Hooray? Media Report to Women, 42(4) Fall 2014, 24-22.
Patel, S. J., & Weberling McKeever, B. (2014). Health nonprofits online: the use of frames and stewardship strategies to increase stakeholder involvement. International Journal of Nonprofit and Voluntary Sector Marketing, 19(4), 224-238: doi:10.1002/nvsm.1507.
McKeever, R. (2014). Vicarious Experience: Experimentally Testing the Effects of Empathy for Media Characters with Severe Depression and the Intervening Role of Perceived Similarity. Health Communication, doi:10.1080/10410236.2014.921969.
Foster, C., Tanner, A. H., Kim, S. H., & Kim, S. Y. (2014). National Conversations About the Costs of US Health Care A Content Analysis of Media Coverage, 1993-2010. Science Communication, 36(5), 519-543: doi:10.1177/1075547014536882.
Carpenter, S., Grant, A. E., & Hoag, A. (2014). Journalism Degree Motivations: The Development of a Scale. Journalism & Mass Communication Educator. doi:10.1177/1077695814551835
Carpenter, S., Hoag, A., Grant, A. E., & Bowe, B. J. (2014). An Examination of How Academic Advancement of US Journalism Students Relates to Their Degree Motivations, Values, and Technology Use. Journalism & Mass Communication Educator. doi:1077695814551834.
Ranta, J. (2014). Sports Center: Challenges and advice for new communicators from ESPN. Public Relations Tactics.
Ranta, J. (2014). The 'accidental academic': Lifelong learning with South Carolina's Jeffrey A. Ranta. Public Relations Tactics.
Windels, Kasey, Karen L. Mallia, and Sheri J. Broyles. "Soft Skills: The Difference Between Leading And Leaving The Advertising Industry?." Journal Of Advertising Education 17.2 (2013): 17-27.
Sisco, H., Pressgrove, G., & Collins, E. L. (2013). Paralleling the Practice: An Analysis of the Scholarly Literature in Nonprofit Public Relations. Journal Of Public Relations Research, 25(4), 282-306. doi:10.1080/1062726X.2013.806869
McKeever, B. (2013). From Awareness to Advocacy: Understanding Nonprofit Communication, Participation, and Support. Journal Of Public Relations Research, 25(4), 307-328. doi:10.1080/1062726X.2013.806868
Wei, R. (2013). Mobile media: Coming of age with a big splash. Mobile Media & Communication, 1(1), 50-56.