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Journalism & Mass Communications: Advertising

This guide provides resources for research in Journalism & Mass Communications.

Pass the Ammunition!

Pass the Ammunition!

Advertising Award Annuals and Compilations

Electronic Resources

Reference Resources

The Sage Handbook of Advertising    Cooper, Level 2, HF 5823 .S17 2007

Dictionary of Advertising and Direct Mail Terms      Cooper Reference HF5803 .I46 1987

Provides descriptive definitions and includes some illustrations.

NTC's Dictionary of Advertising       Cooper Reference HF5803 .W54 1993

Provides definitions of terms and meanings of acronyms.

Advertising Red Books       Cooper Reference HF5805 .A38

A comprehensive list of advertising agencies and advertisers, including key personnel, agency clients and advertiser brands.

​Ad $ Summary      Columbia Annex, HF 5801 .A182

The most complete source for ad expenditures. Use this annual publication to find advertising expenditures of individual brands.