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Primary Sources: Advertisements

This guide aims to help you identify common types of primary sources in the University Libraries’ collections and those that are freely available on the Internet. It doesn't cover finding source material in other museums, libraries or other collections

Advertisements websites

Advertisements in magazines

Some of the older American magazines in our collection with rich ad content include the following. Click on the link to check the library catalog for the complete information on what years we have and location (regular call number, microfilm or in the Annex).

 

AP2.A3G664 and microform

Good Housekeeping 1916-

AP2.A346

The American Magazine 1906-

AP2.C65 and microfilm

Collier's 1904-

AP2.E845

Esquire   1956-

AP2.H376

Harpers Bazaar 1942-

AP2.L135

Ladies Home Journal 1888-

AP2.L547

Life (the original publication) 1936-

AP2.L79

Look 1937-

AP2.M2884

Mademoiselle 1940-

AP2.M443

McCall's 1951-, plus a few earlier issues. 

AP2.N6763

New Yorker 1930-, microfilm

AP2.N6772

Newsweek 1933- microfilm

AP2.S2

Saturday Evening Post 1927-, plus some earlier issues

AP2.T37

Time 1923- and microfilm

AP2.V32

Vanity Fair 1915-1936

AP2.V658

Vogue 1955-

AP2.W653

Woman's Home Companion 1945-1957, plus a few earlier  issues

Annex HQ750.A2P33

Parent's Magazine 1947-

NA7100.B45

Better Homes and Gardens 1928-

Special Collections
AP201.S2

St. Nicholas (also available on microfilm as part of the American periodical series 1850-1900)

Refer to the Magazines and Periodicals section of this guide. Maybe you'll have to identify magazines published during a certain time period that would likely have the types of ads you are seeking. That type of search is not easily done in the library catalog.

Advertisements in databases

Advertisements are included in some of the library databases of primary source material

Advertisements elsewhere in the library

We may have books which include reprints of certain types of advertisements. Use the word advertising instead of advertisements in your keyword search. It might be hard to know without looking at the actual book whether it will be helpful or not.  Some examples  are included below.