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Marketing Statistics   Tags: advertising, business, how_to, market_share, marketing  

Sources for consumer spending and demographics, market share and size.
Last Updated: Jul 9, 2014 URL: http://guides.library.sc.edu/marketstats Print Guide RSS Updates

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Books at USC

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Best Customers: Demographic of Consumer Demand (E-book)
Analyzes household spending on numerous products and services by age, income, household type, race, region of residence, and education level. Identifies both best and biggest customers for a given product or service.

Who's Buying Series from New Strategist
Reference books with demographic statistics on who's buying:
-Groceries
-At Restaurants and Carry-out
-Alcoholic and Nonalcoholic Beverages
-Travel and more

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Household Spending (e-book)
Examines how much American households spend on hundreds of products and services by demographics including age, income, household type, region of residence, race and education level.

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Sourcebook of Zip Code Demographics (2009)
Business, consumer spending, demographic, and Tapestry Segmentation data for all residential and non-residential U.S. ZIP Codes.

Demographics USA - Zip Edition 2007
Covers population and race/ethnicity, household related data, Effective Buying Income, retail sales and number of establishments, consumer buying power data, establishment and employment data, and occupation data.

Demographics USA - County Edition 2007
Contains state/regional summaries as well as demographic statistics by US county

The Lifestyle Market Analyst
-Provides market analysis of potential local, regional and national audiences
*Sample Pages

International & U.S. Consumer Spending

  • Passport
    Note: Must always click on 'Accept' first
    -Consumer spending statistics by country for specific product categories.
    Tip: Under COUNTRIES & CONSUMERS, look under 'Consumer Trends & Lifestyles' and 'Income & Expenditure'
  • Mintel Reports Database
    Registration with USC email is required for first use and login during subsequent use
    -Consumer usage & types and attitudes & behaviors is in the 'Consumer' section of the industry reports
  • Business Source Complete
    Datamonitor industry reports contain spending by country for an industry

Basic U.S. Data

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