Books at USC
Best Customers: Demographic of Consumer Demand (E-book)Analyzes household spending on numerous products and services by age, income, household type, race, region of residence, and education level. Identifies both best and biggest customers for a given product or service.
Household Spending (e-book)Examines how much American households spend on hundreds of products and services by demographics including age, income, household type, region of residence, race and education level.- Who's Buying Series from New StrategistReference books with demographic statistics on who's buying:
-Groceries
-At Restaurants and Carry-out
-Alcoholic and Nonalcoholic Beverages
-Travel and more 
Sourcebook of Zip Code Demographics (2009)Business, consumer spending, demographic, and Tapestry Segmentation data for all residential and non-residential U.S. ZIP Codes.- Demographics USA - Zip Edition 2007Covers population and race/ethnicity, household related data, Effective Buying Income, retail sales and number of establishments, consumer buying power data, establishment and employment data, and occupation data.
- Demographics USA - County Edition 2007Contains state/regional summaries as well as demographic statistics by US county
- The Lifestyle Market Analyst-Provides market analysis of potential local, regional and national audiences
*Sample Pages
International & U.S. Consumer Spending
- Mintel Reports Database This link opens in a new window-Consumer usage & types and attitudes & behaviors is in the 'Consumer' section of the industry reports
- Passport This link opens in a new windowNote: Must always click on 'Accept' first
-Consumer spending statistics by country for specific product categories.
Tip: Under COUNTRIES & CONSUMERS, look under 'Consumer Trends & Lifestyles' and 'Income & Expenditure' - Mergent Intellect This link opens in a new windowFind company and industry reports as well as demographic and consumer lifestyle data.
- Statista This link opens in a new windowWide range of statistics including consumer behavior, markets, industries, countries and trend forecasts.
- Business Source Complete This link opens in a new windowDatamonitor industry reports contain spending by country for an industry
Basic U.S. Data
- Consumer Expenditure SurveyProvides information on the buying habits of American consumers, such as:
-data on expenditures
-income
-consumer unit characteristics - State and County QuickFactsQuick access to overall retail and wholesale statistics by state, county, or city.
- Statistical Abstract of the United StatesChapter on consumer expenditures by:
-major types
-metropolitan area
-income level
-race
-religion
- Census Data from data.census.gov This link opens in a new windowNew platform for centralized access to data and digital content from the U.S. Census Bureau.