*Private Company Information
-Excellent Corporate History
-Corporate Organization
-M&A Deals
-Funding and restructuring information, if applicable

Great coverage for international/multinational companies
*Company History
*Business Segments
*Executive Structure
*Competitor List
*Company news and much more

Choose the COMPANY INFORMATION tab for easy searching
*Journal and trade articles about companies
*Quick summaries on financials, products, subsidiaries, and more
*Related industry and market research reports (MarketLine/Datamonitor, Barnes Reports, MarketWatch, BMI)

More US companies but also contains multinational companies
*Competitors and Competitive landscape
*Products and operations
*Historical events (may help with Corporate transformation)
*Easy access to financials and related industry information

Select "Get Company Info" at bottom right, then open Company Dossier to search for company information
*Company Hierarchy
*Intellectual Property information
*Legal information
*Bond Ratings
*Company News

Available Company Profiles (multinational) are found once you select an industry
*Strategic Direction
*Competitive Positioning
*Company Background

Select COMPANIES/MARKETS at top, then COMPANY
-Search by company name or ticker for company snapshot
-Find more detailed information by using the menu on left

Company strategy information for some industries
3 WAYS TO FIND:
1. Select "Company Intelligence" in left column; Top Multinational Networks gives you a complete listing of available companies
2. Select and industry then expand "Global Company Strategy"
3. Use the Keyword Search to enter company name

*Industry reports--narrowed to specifics within industry and geography; give breakdown of market issues, drivers, strengths & weaknesses
*Market data--channels to market, segment performance, consumer usage & barriers, and more
*Company Profiles (limited information)

Great US and China coverage; Search by company or industry
*Industry Market Research contain:
-Competitive Landscape--Market share, key success factors, etc.
-Consumer Demographics
*Market Research Reports

*Industry, Consumer and Country data
INDUSTRIES--use the Quick Analysis Finder to access Country reports, Company profiles, Global reports, Latest News all by industry
COUNTRIES & CONSUMERS--view consumer trends, lifestyles, and other information (past & forecasted) by country Note: always have to select "Accept" on first screen

From home page, select INDUSTRIES tab and use a keyword search or select "Browse Hoover's Industries"
Contains great information for:
*Industry growth
*Top Companies
*Trends and Opportunities
*Business Challenges
*Industry Indicators
*Related Associations
*Much more

Provides information for different advertising media (ad rates, circulation, market analysis, and more). The Claritas 360 module provides data on lifestyles, interests, and hobbies within specific geographic and demographic markets as well as PRIZM segmentation reports.

Find total expenditures for advertising by company, industry, and brand/product category. Limited users at one time. Click *Logout* when you are done with your session.

Narrow your search by selecting "Industry Profile" under Publication Type in Advanced Search
*Contains Barnes Reports, Marketline/Datamonitor Reports, Business Monitor Reports, among others (Note: you can also use these publications in your keyword searches)

*Industry Reports--Short summaries of current environment, industry profile, market trends and outlook, and country profiles
FIND: Select Report Search tab at top-->select Industry Reports-->search by industry, country, or region
*Country Profile reports may help with country comparison (Note: link is on front page on right)

*Market Share Reporter*
contains market share information for companies and brands

*Industry Forecast Reports contain:
-Competitive Landscape
-Market Structure
*Global Company Strategy for certain industries
*Country Risk--includes strategies, macroeconomic indicators, and Risk/Reward Ratings

Use the Companies/Markets tab to find sub-categories for Industry information and market charting tools
*Contains major news and trade publications, including Wall Street Journal