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Marketing Resources Guide: Books & Journals

Guide to Marketing Resources in Library

Request Books

If the library does not have a book you need, we have services available to help you get it.

Online Reference Resources

Print reference resources may still be available in the Business Library over the next year. However, many reference books are already available online in the following databases.

Tips for Searching in the Catalog

Use a word or keyword search

  • Combine two concepts together with the word and to find resources that include both of those topics.
  • Use the word or to find resources that include either of the topics.

Don’t be afraid to browse

  • Link to similar sources by using the subject headings within the record of an item.

If you don't immediately find the information you need, don't get discouraged. Remember to:

  • Search for important concepts or unique words.
  • Avoid long phrases, which are less likely to be found.
  • Note results for new or alternate terms and incorporate them into your next search.

Find Online Journals

I already have a citation.  Where can I find my article?

Use E-Journals  to search by JOURNAL title. Click image for additional instructions.