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MGMT 478 (Savage): Team Project: Company Research Analysis

Finding Competitors

SWOT Analysis

Directory Database for Company Information

Investment Reports

Investment Reports (aka Equity Research or Analysts' Reports) often contain detailed analysis of your company from experts in the field.

Thomson One contains Investext includes over 7.5 million reports available containing in-depth analysis on international companies, industries, products and countries, as well as active and historical research available from more than 1,200 brokerages, investment banks, and independent research firms around the globe, including Morgan Stanley, Credit Suisse, Deutsche Bank, and J.P. Morgan.

Library Handouts

Company Websites

Company websites are an invaluable source of information. Annual reports can be found on public company websites, and these reports often contain insight into a company's vision, objectives, core competencies, and changes.


Look for sections titled-

  • About Us
  • Investors
  • Investor Relations
  • Corporate Governance
  • Sustainability

If the information is not easily found, it can help to use the Site Map on the webpage.