*Industry reports--narrowed to specifics within industry and geography; give breakdown of market issues, drivers, strengths & weaknesses
*Market data--channels to market, segment performance, consumer usage & barriers, and more
*Company Profiles (limited information)

Great US and China coverage; Search by company or industry
*Industry Market Research contain:
-Competitive Landscape--Market share, key success factors, etc.
-Consumer Demographics
*Market Research Reports

*Industry, Consumer and Country data
INDUSTRIES--use the Quick Analysis Finder to access Country reports, Company profiles, Global reports, Latest News all by industry
COUNTRIES & CONSUMERS--view consumer trends, lifestyles, and other information (past & forecasted) by country Note: always have to select "Accept" on first screen

From home page, select INDUSTRIES tab and use a keyword search or select "Browse Hoover's Industries"
Contains great information for:
*Industry growth
*Top Companies
*Trends and Opportunities
*Business Challenges
*Industry Indicators
*Related Associations
*Much more

*Industry Reports--Short summaries of current environment, industry profile, market trends and outlook, and country profiles
FIND: Select Report Search tab at top-->select Industry Reports-->search by industry, country, or region
*Country Profile reports may help with country comparison (Note: link is on front page on right)

*Market Share Reporter*
contains market share information for companies and brands

Narrow your search by selecting "Industry Profile" under Publication Type in Advanced Search
*Contains Barnes Reports, Marketline/Datamonitor Reports, Business Monitor Reports, among others (Note: you can also use these publications in your keyword searches)

*Industry Forecast Reports contain:
-Competitive Landscape
-Market Structure
*Global Company Strategy for certain industries
*Country Risk--includes strategies, macroeconomic indicators, and Risk/Reward Ratings

Use the Companies/Markets tab to find sub-categories for Industry information and market charting tools
*Contains major news and trade publications, including Wall Street Journal

-Contains financial ratio benchmarks for over 800 industries
-Find default probabilities and cash flow measures for over 700 industries
*Search by name or NAICS code
*Download to Excel or use the Client Comparison Worksheet to compare a company with the benchmarks

Find total expenditures for advertising by company, industry, and brand/product category. Limited users at one time. Click *Logout* when you are done with your session.

Provides information for different advertising media (ad rates, circulation, market analysis, and more). The Claritas 360 module provides data on lifestyles, interests, and hobbies within specific geographic and demographic markets as well as PRIZM segmentation reports.

Encyclopedia of Major Marketing Campaigns can be found under Subjects in Business
*Past advertising campaigns for major companies

Use the term marketing strategy and your company

Includes marketing strategies for certain companies