Library Guides: MKTG 465: Marketing Plan Resources: Market & Industry Research

E-books Available at USC

Useful Databases and Guides

Mintel Reports Database
*Industry reports--narrowed to specifics within industry and geography; give breakdown of market issues, drivers, strengths & weaknesses
*Market data--channels to market, segment performance, consumer usage & barriers, and more
*Company Profiles (limited information)
IBISWorld
Great US and China coverage; Search by company or industry
*Industry Market Research contain:
-Competitive Landscape--Market share, key success factors, etc.
-Consumer Demographics
*Market Research Reports
Passport
*Industry, Consumer and Country data
INDUSTRIES--use the Quick Analysis Finder to access Country reports, Company profiles, Global reports, Latest News all by industry
COUNTRIES & CONSUMERS--view consumer trends, lifestyles, and other information (past & forecasted) by country Note: always have to select "Accept" on first screen
Hoover's Online
From home page, select INDUSTRIES tab and use a keyword search or select "Browse Hoover's Industries"
Contains great information for:
*Industry growth
*Top Companies
*Trends and Opportunities
*Business Challenges
*Industry Indicators
*Related Associations
*Much more
Mergent Online
*Industry Reports--Short summaries of current environment, industry profile, market trends and outlook, and country profiles
FIND: Select Report Search tab at top-->select Industry Reports-->search by industry, country, or region
*Country Profile reports may help with country comparison (Note: link is on front page on right)
Gale Directory Library
*Market Share Reporter*
contains market share information for companies and brands
Business Source Complete
Narrow your search by selecting "Industry Profile" under Publication Type in Advanced Search
*Contains Barnes Reports, Marketline/Datamonitor Reports, Business Monitor Reports, among others (Note: you can also use these publications in your keyword searches)
Fitch Connect (previously Business Monitor)
*Industry Forecast Reports contain:
-Competitive Landscape
-Market Structure
*Global Company Strategy for certain industries
*Country Risk--includes strategies, macroeconomic indicators, and Risk/Reward Ratings
Thomson One *Must use Internet Explorer browser*
*Must use Internet Explorer*
INVESTEXT analyst reports, including Marketline (formerly Datamonitor), include Market Research Reports and Industry Profiles
FIND: Select "Screening & Analysis" in left column-->Under Advanced Search, enter keywords or NAICS/SIC code-->type "Marketline" in Contributor box (Note: when you begin to type, Marketline options will appear)

To search for Investext analysts reports: Choose "Research" from the menu choices on left side of the page. This will display the most recent Investext reports for the selected company. To perform a search within Investext, use the Advanced Research Page link found in the upper right hand corner of the Research webpage. This will allow you to search for reports by company, industry, country or keyword.

Country Commercial Guides
*Country Commercial Guides--contain "Doing Business Guides" by Country (Note: sections on "Selling U.S. Products and Services" and "Trade and Project Financing" with country specifics)

Factiva
Use the Companies/Markets tab to find sub-categories for Industry information and market charting tools
*Contains major news and trade publications, including Wall Street Journal
eStatement Studies
-Contains financial ratio benchmarks for over 800 industries
-Find default probabilities and cash flow measures for over 700 industries
*Search by name or NAICS code
*Download to Excel or use the Client Comparison Worksheet to compare a company with the benchmarks

Marketing Statistics

Marketing Statistics
Provides resources for finding-
*Consumer demographics
*Market share, size & forecasts
*Advertising stats & expenditures

Ad$pender
Find total expenditures for advertising by company, industry, and brand/product category. Limited to one (1) user at a time. Click *Logout* when you are done with your session.
SRDS Media Solutions - Unavailable 12/26-1/3
Provides information for different advertising media (ad rates, circulation, market analysis, and more). The Claritas 360 module provides data on lifestyles, interests, and hobbies within specific geographic and demographic markets as well as PRIZM segmentation reports.

Marketing Strategy

Gale Virtual Reference Library
Encyclopedia of Major Marketing Campaigns can be found under Subjects in Business
*Past advertising campaigns for major companies
Business Source Complete
Use the term marketing strategy and your company
IBISWorld
Includes marketing strategies for certain companies