Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Use the menu in the left column to find information on cultures in a country, including:
"People" section--population, language, religion, and more
"Lifestyle" section--family, housing, diet, arts, and much more
"Society" section--transportation & communications, education, and health
The World Factbook (CIA)
Great for cultural statistics but does not provide much analysis
Arguably the best free online resource for global business information developed and hosted by Michigan State University.
TIP: Select a country and the "Resources" in the left column for links to that country's government resources--great for statistics, labor regulations, costs, etc.
Reference Resources for Cultural Information
SAGE Reference Online and Gale Virtual Library contain several useful reference books that can be accessed online and will helpful in developing a basic understanding of a country's culture.
SAGE Reference Online
Several useful reference sources on regional perspectives, family roles in different cultures, business considerations by culture, and more
*See examples below
Gale Virtual Reference Library
Encyclopedias on modern-day cultures in Asia, Middle East, Africa, as well as information on food and arts by culture (see examples below)
*Useful categories to select in Gale: History, General, Business
Examples of Reference Resources
Examples of the books found in SAGE and Gale Virtual.
Hover over COUNTRIES & CONSUMERS to select a consumer datapoint
--Trends & Lifestyles
--Income & Expenditure
--Population & Homes
In the resulting screen you can select your country/geography under "Analysis Finder"
**Find information about technology, social media and cell phone use under COUNTRIES & CONSUMERS-->Technology, Communications & Media
Mintel Reports Database
Database mostly focuses on US and UK industries, but you can find reports on consumers in other countries, such as:
*Drinking Out of the Home
*Marketing to Parents
*Asia-Pacific Retail Handbook
Consulting firms focusing in international activities will often publish reports that will contain useful information for understanding consumers and cultures in other countries.
Other useful organizations to consider include associations, think tanks, and foreign government websites.
Below are some example resources, but you should try others from similar resources (be sure to evalute the website for accuracy, currency, authority, and objectivity).
Books at USC
There is a lengthy series of "Culture and Customs" books in print at Thomas Cooper Library. See the catalog listing for your region.