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Associations & Organizations
Internet Resources Tips
Click below for advice on evaluating websites for use in research papers.
Internet Resources for Marketing
-Directory addresses, phone and fax numbers, branch offices, officers, and scope of activity
-Additional links to market research resources
-Provides basic principles of marketing and advertising in clear, concise tutorials.
-Links to additional web resources
-DataCenter is particularly useful
Virtual Marketing Resources
Links to General Marketing Resources, Internet Marketing, Direct Marketing and more
Market Research World
Online resources relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry.
Emergence of Advertising in America
Duke University's digital collection of > 300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the U.S.
America's Greatest Brands
The online version of the book provides case studies of each of the brands it covers.
Global Marketers by Country
Links to media measurement companies by country
Ad Age Annual
Largest global advertising markets and spending by region