Library Guides: MGMT 479 (Sandberg): Market Size and Forecasts

Library Databases

Statista This link opens in a new window
Wide range of statistics including consumer behavior, markets, industries, countries and trend forecasts.
Passport This link opens in a new window
-See Industries Dashboards for per capita market size, consumption and growth forecasts by country
-Industry Overviews Dashboard for Global market size, historic and forecasted growth rates
Mintel Reports Database This link opens in a new window
Covers consumer products in US and Europe
-See MARKET SIZE & FORECAST under the Market section of reports
-Download the Issues in the Market report
IBISWorld This link opens in a new window
-Market size is in PRODUCTS & MARKETS section
-Market forecast is under INDUSTRY LIFE CYCLE
Business Source Complete This link opens in a new window
Datamonitor industry reports contain both market value and volume forecasts

International Marketing Forecasts
*US and International Data
-Specific consumer products forecasted to 2013
-Socioeconomic data forecasted to 2018
European Marketing Forecasts
-Companion to International Marketing Forecasts with focus on European countries
European Marketing Data and Statistics
Statistical data on demographic trends and forecasts for European countries
Consumer USA (2010)
-Forecasted sales for specific products to 2013
-Six years of sales data and market share information

Trade Journal Websites
-Publishers of the trade journals often maintains their own websites with selected free data.
(Ex: Beverageworld.com offers a great free resource, an annual State of the Industry Report. This report gives top overall beverage brands with their sales, market share and company portfolios.)
-Trade journals also found in Business Source Complete and LexisNexis Academic.
Trade Association Websites
-Provide in-depth coverage and specialized statistics for specialized industries
TIP: Links to some associations can be found in Hoover's when searching by industry.
Also links available from SRDS Advertising & Marketing Links

Gale Directory Library This link opens in a new window
*ENCYCLOPEDIA OF ASSOCIATIONS*
-Provides associations, contacts, descriptions, email, website, etc.