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JOUR 220: Account Planning, Mining Insights: Brand and Market Research

Advertising RedBooks

Passport

Mergent

Mintel Oxygen

Mintel Oxygen 

  • Provides market reports that include information such as brand share, market drivers, consumer behavior, and more.
  • Requires creating an account using your university email account
  • Search for market research reports by product (i.e. mustard) or product category (i.e. condiments) to find in-depth market research.
  • Searching by brand may also find shorter news items.

Trade Publications

Search in the databases linked below for your brand, parent company, product (i.e. mustard), and/or product category (i.e. condiments.)

  • Try limiting your results to trade publications to find news and trends about your brand/company, product, or product category
  • You may also find articles about past and future advertising campaigns for some brands