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University Reporter: University Reporter (Formerly MRI+)

Shares pertinent information about the University Reporter product.

University Reporter (formerly MRI+)

University Reporter is a database that reports on American consumer purchasing habits, viewing habits, demographics, and psychographics. Their information is based on in-person and mail-in surveys of more than 26,000 households. University Reporter is available only to those affiliated with USC-Columbia.

Account Information and Access

Logging in to AccessUniversity Reporter

You will need a username and password to access University Reporter. If you are using this resource for an assignment, ask your instructor for the login information. If your instructor doesn't have login credentials, please contact Brent Appling,, or visit the Reference Desk at Thomas Cooper Library.