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Statistics and analysis of consumer products industries and service industries like travel and sports. Also covers consumer lifestyles as well as analysis of the economy, infrastructure, and business environment in over 200 countries.
Provides information for different advertising media (ad rates, circulation, market analysis, and more). The Claritas 360 module provides data on lifestyles, interests, and hobbies within specific geographic and demographic markets as well as PRIZM segmentation reports.
Trend Hunter AI is the world's largest, most popular trend community. They leverage big data, human researchers and AI to identify consumer insights and deep dive opportunities for the world's most innovative companies, with our research and workshops.
Institute for the Future (IFTF) is the world’s leading futures organization. Their mission is to prepare the world to create better, more equitable futures by disrupting short-term thinking with visions of transformative possibilities.
SRDS Media Planning and Buying Calculators are used to calculate Cost Per Thousand (CPM), Cost Per Rating Point (CPP), ratings, shares, reach and frequency, brand development index, and other formulas used in media planning and buying.
Duke University's digital collection of > 300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the U.S.