Marketing Plans

Library Databases - Marketing & Consumers

Mintel Reports Database This link opens in a new window
Market research reports covering US and International marketplaces including food and drink, retail and apparel, technology, travel, and more. Also includes demographics and lifestyles.
Passport This link opens in a new window
Complete New User Registration with university email to gain access.
Statistics and analysis of consumer products industries and service industries like travel and sports. Also covers consumer lifestyles as well as analysis of the economy, infrastructure, and business environment in over 200 countries.
Business Source Complete This link opens in a new window
Full text articles and abstracts for the most important scholarly business journals, dating back as far as 1886.
Statista This link opens in a new window
Wide range of statistics including consumer behavior, markets, industries, countries and trend forecasts.

Marketing Plans & Sales (SBA)
Make a marketing plan to persuade consumers to buy your products or services, then decide how you’ll accept payment when it’s time to make a sale.
Example Marketing Plans
Sample Marketing Plans
sample marketing plan
for a hypothetical company illustrates how the marketing planning process described.
Understanding Marketing
FREE textbook quality Principles of Marketing Tutorials series offers detailed coverage of marketing. Tutorials focus on the key concepts and functions. The tutorials are ideal for business students.