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Business Source Complete
-JUNE ISSUE:Advertising Age's Leading National Advertisers issue is published annually
--Rating of the 100 largest advertisers in the U.S. as measured by advertising spending
-- Tables on the 100 advertisers are presented including overall ratings, spending in various forms of mass media and spending on brand name products advertising
-DECEMBER ISSUE: Annual issue covers top ad spending, marketers, media, agencies, etc.
TIP: Choose 'All Advertisers' at the top. Once you select a company, you will see the total annual spending on advertising
Ad $ Summary
-Advertising expenditure data across ten media (see pop-up)
-Lists expenditures by brand
-Industry class totals and rankings of top 100 companies of the ten media
Free website contains detailed marketing and advertising data displayed in chart format. Emphasis is on media. Searchable by keyword.
Ad Age Annual
Largest global advertising markets and spending by region
Global Marketers by Country
Links to media measurement companies by country
International Advertising Rates
Library Databases-Ad Stats
SRDS Media Solutions
Provides information for different advertising media (ad rates, circulation, market analysis, and more). The Claritas 360 module provides data on lifestyles, interests, and hobbies within specific geographic and demographic markets as well as PRIZM segmentation reports.
Find total expenditures for advertising by company, industry, and brand/product category. Limited to one (1) user at a time. Click *Logout* when you are done with your session.
Determine online advertising costs
-Cost of a campaign
-Cost per 1,000 impressions
-Total number of exposures for your budget
ClickZ Stats & Tools
(formerly known as CyberAtlas)
Provides information on web advertising and statistics
See sections on:
-Ad Industry Metrics (including AdSpend)