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Journalism & Mass Communications Research Guide

This guide provides an overview of research resources helpful to students in all areas of journalism and mass communications

Finding Scholarly Sources: Top Databases
These are the top databases for finding scholarly, peer-reviewed articles related to advertising.

Advertising Resources
These are the top databases for conducting research in advertising, including finding information and statistics on consumer behavior, advertising expenditures, market reports, and more.

Other Useful Databases
Find research, statistics, international and national news, trade publications, dissertations, and more.