Subject Librarian
Choosing a Topic
-
How to Choose a TopicThis short video tells you the questions to ask and describes the process of choosing a workable research question.
Finding Background Information
Use these sources to gain familiarity with your topic, narrow your research question, provide context, and identify experts.
-
Find It @ USC LibrariesSearch for articles, books, and more or limit to USC Libraries collection.
-
Advertising: Types of Methods, Perceptions and Impact on Consumer BehaviorPresents current research in the study of advertising methods and perceptions and their impact on consumer behavior.
-
The SAGE Handbook of AdvertisingA comprehensive academic compilation that synthesizes research in advertising, offering insights into its historical, societal, and theoretical contexts for both practitioners and scholars.
-
Credo Reference This link opens in a new windowUse to find quick facts, images or background information on various topics in dictionaries and encyclopedias.
-
Sage Reference This link opens in a new windowIncludes over 120 subject encyclopedias and handbooks primarily in business and the social sciences.
Research Methods 101
-
Sage Research Methods This link opens in a new windowProvides a variety of material types, including books, reference works, case studies, videos, and journal articles, related to research methodology.