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*Industry reports--narrowed to specifics within industry and geography; give breakdown of market issues, drivers, strengths & weaknesses
*Market data--channels to market, segment performance, consumer usage & barriers, and more
*Company Profiles (limited information)
Great US and China coverage; Search by company or industry *Industry Market Research contain: -Competitive Landscape--Market share, key success factors, etc. -Consumer Demographics *Market Research Reports
*Industry, Consumer and Country data INDUSTRIES--use the Quick Analysis Finder to access Country reports, Company profiles, Global reports, Latest News all by industry COUNTRIES & CONSUMERS--view consumer trends, lifestyles, and other information (past & forecasted) by country Note: always have to select "Accept" on first screen
From home page, select INDUSTRIES tab and use a keyword search or select "Browse Hoover's Industries" Contains great information for: *Industry growth *Top Companies *Trends and Opportunities *Business Challenges *Industry Indicators *Related Associations *Much more
Provides information for different advertising media (ad rates, circulation, market analysis, and more). The Claritas 360 module provides data on lifestyles, interests, and hobbies within specific geographic and demographic markets as well as PRIZM segmentation reports.
Narrow your search by selecting "Industry Profile" under Publication Type in Advanced Search *Contains Barnes Reports, Marketline/Datamonitor Reports, Business Monitor Reports, among others (Note: you can also use these publications in your keyword searches)
*Industry Reports--Short summaries of current environment, industry profile, market trends and outlook, and country profiles FIND: Select Report Search tab at top-->select Industry Reports-->search by industry, country, or region *Country Profile reports may help with country comparison (Note: link is on front page on right)
*Must use Internet Explorer* INVESTEXT analyst reports, including Marketline (formerly Datamonitor), include Market Research Reports and Industry Profiles FIND: Select "Screening & Analysis" in left column-->Under Advanced Search, enter keywords or NAICS/SIC code-->type "Marketline" in Contributor box (Note: when you begin to type, Marketline options will appear)
To search for Investext analysts reports: Choose "Research" from the menu choices on left side of the page. This will display the most recent Investext reports for the selected company. To perform a search within Investext, use the Advanced Research Page link found in the upper right hand corner of the Research webpage. This will allow you to search for reports by company, industry, country or keyword.
*Must access on campus* Limited to 5 users, so please log out when finished.
-Agency Database: profiles ~13,500 advertising agencies
-Advertiser Database: info on >24,000 companies that spend more than 200k/yr on advertising